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Amy L. Ostrom

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Leveraging Service Blueprinting to Rethink Higher Education ReportOct 31, 2011

The solution to many of higher education's issues lies in designing and delivering student-focused educational experiences that meet their needs and desired outcomes. (Flickr/<a href=

Leveraging Service Blueprinting to Rethink Higher Education

Amy L. Ostrom, Mary Jo Bitner, and Kevin A. Burkhard argue that higher education improvements and innovations should be viewed through a service lens and driven by focusing on students as customers.

Oct 31, 2011

Amy L. Ostrom, Mary Jo Bitner, Kevin A. Burkhard