CAP en Español
Small CAP Banner

Strategy and Organising: Lessons from the Obama Campaign

  • print icon
  • SHARE:
  • Facebook icon
  • Twitter icon
  • Share on Google+
  • Email icon

Sun Tzu wrote that, ‘strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.’ Obama and his campaign internalised this maxim. They combined a political strategy that focussed on a singular narrative and open organisational structure with modern tools to maximise fundraising and voter mobilisation. The critical difference between their campaign and that of either Hillary Clinton or John McCain is that while perfecting the use of these new tools – particularly online – they stuck ruthlessly to their strategy and instilled a level of trust in their supporters which is rarely seen in politics. Progressive parties around the world need to understand which lessons apply to them, but be wary of adopting the technology without a corresponding message or degree of trust.

Read more here.

To speak with our experts on this topic, please contact:

Print: Liz Bartolomeo (poverty, health care)
202.481.8151 or

Print: Tom Caiazza (foreign policy, energy and environment, LGBT issues, gun-violence prevention)
202.481.7141 or

Print: Allison Preiss (economy, education)
202.478.6331 or

Print: Tanya Arditi (immigration, Progress 2050, race issues, demographics, criminal justice, Legal Progress)
202.741.6258 or

Print: Chelsea Kiene (women's issues,, faith)
202.478.5328 or

Print: Beatriz Lopez (Center for American Progress Action Fund)
202.741.6255 or

Spanish-language and ethnic media: Rafael Medina
202.478.5313 or

TV: Rachel Rosen
202.483.2675 or

Radio: Sally Tucker
202.481.8103 or