As we near Election Day, both parties are ramping up their efforts to reach potential voters. The fictional “average Joe” and the more recent  “Joe six-pack” were pushed aside last week to make way for the headline-dominating “Joe the Plumber.” Incorporating the lives of real workers into the presidential debate is essential in both connecting with voters and in demonstrating that a campaign hasn’t forgotten who they should be focusing on. But the dialogue surrounding Joe the Plumber has missed what should be the main point of such stories: how good policies can help workers achieve the American dream.
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David Madland

Senior Fellow; Senior Adviser, American Worker Project