As we’ve seen over the last year, social media provides each of us with an unprecedented capacity to connect, inspire, translate and amplify around the issues that matter most. In the advocacy realm, it is an increasingly vital tool to galvanize public opinion and generate the “noise” that brings about meaningful change.
When it comes to addressing the Lord’s Resistance Army and helping the communities long brutalized by its wrath, Invisible Children has used the "Kony 2012" video to appeal to young Americans in a manner that resonates with them and makes them want to learn – and do – more.
The above excerpt was originally published in The New York Times.
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