Front-line advocates with the America the Beautiful for All Coalition talk about what “just conservation” means to them. These advocates came to Washington, D.C., to ensure a just and equitable implementation of President Joe Biden’s “America the Beautiful” initiative. Their goals? To protect 30 percent of lands and water by 2030 and to ensure at least 40 percent of the “America the Beautiful” investments are made in communities of color and front-line communities that have historically seen little to no investment in conservation.