Director of Content Strategy, Digital Advocacy

Reports to: Senior Director of Strategic Partnerships, Digital Advocacy
Staff reporting to this position: Content Associate, Digital Advocacy
Department: Advocacy and Outreach
Position classification: Exempt, full time; Nonunion - Level 7
Minimum compensation: $92,000
Work site: Hybrid (on-site two days per week, Washington, D.C., office)


American Progress has an immediate opening for a Director of Content Strategy to join the Digital Advocacy team’s content creation and distribution efforts to build the case for progressive policies, values, and candidates.

With Americans facing an increasing onslaught of news and media content, it has never been more important to amplify progressive policies and build up the necessary communications infrastructure to break through the noise and reach key audiences—and American Progress is committed to leading the way.

A strong candidate for this role will lead the team’s work to create content and promote messaging for both American Progress platforms and partners across the progressive policy media landscape in order to improve online performance and help to close the engagement gap with conservatives. The Director of Content Strategy’s responsibilities include developing the strategy for and managing a team that identifies opportunities to create compelling content; crafts content and messaging guidance; and fosters collaboration between the digital, research, policy, communications, and stories teams to develop optimized content that fits the organization’s strategic priorities.

This is a full-time position funded for one year—with opportunities for extensions.


  • In partnership with the Vice President of Digital Advocacy and Senior Director of Strategic Partnerships, develop a strategic plan to craft and distribute key messaging and content guidance and identify opportunities to create compelling content in coordination with teams across American Progress.
  • Become an expert on the latest messaging guidance and communications strategies from American Progress’ communications and policy teams, allied pollsters, and partner organizations. Develop and consistently maintain a set of digital messaging resources for use by the entire Digital Advocacy team.
  • Draft messaging memos and creative briefs for both internal stakeholders and partners.
  • Work collaboratively with the research, policy, communications, stories, and digital teams to generate ideas and produce content informed by key messaging, policy priorities, polling, and more.
  • As needed, review and edit various Digital Advocacy team products and video scripts to ensure message consistency and strategic alignment.
  • Manage a growing team of digital content strategists.
  • Collaborate with partners and other external organizations to share messaging and content best practices and drive message coordination.
  • Leverage the Advocacy and Outreach department’s social listening and digital analytics toolkit to stay up to date on the latest trends and best practices for digital content. Build a system for sharing insights across the Digital Advocacy team.

Requirements and qualifications:

  • Bachelor’s degree or equivalent work experience.
  • At least seven years of professional experience in strategic communications, social media, creative strategy, and/or digital content creation.
  • Previously demonstrated team leadership skills and high level of competency in a supervisory or management role.
  • Excellent verbal and written communication skills.
  • A passion for digital communication strategy.
  • Ability to synthesize complex information, such as polls, policy, and more, in a digestible way.
  • Proactive and a self-starter.
  • Political experience on a campaign or with an advocacy group or nonprofit is a plus.
  • Solid understanding of progressive values and policies and how they intersect with the news.
  • Detail-oriented with the ability to juggle multiple projects for different stakeholders, often in rapid-response or high-pressure situations.
  • Open to developing new skills as needed.
  • A positive team player with a passion for progressive change.

American Progress offers a full and competitive benefits package. Candidates from diverse backgrounds are strongly encouraged to apply. This position is not represented by a union and has a minimum salary of $92,000.

We will continue to monitor COVID-19 and the levels of community spread and adjust plans as needed for in-office work. Any changes to our current hybrid work policy will be communicated at the time of hire. Updates will be posted on American Progress’ Jobs page.

Apply Now

This announcement will remain posted until the position is filled. No phone calls, please.

Please note that only those individuals whose qualifications match the current needs of this position will be considered applicants and will receive responses from American Progress.

Thank you for your interest in American Progress.

Additional information

American Progress operates two separate nonprofit organizations to maximize the progressive agenda: the Center for American Progress and the Center for American Progress Action Fund. This job posting refers collectively to the two organizations under the name “American Progress.” The Center for American Progress is a nonpartisan 501(c)(3) tax-exempt research and educational institute. It undertakes research, public education and a limited amount of lobbying. The Center for American Progress Action Fund is a nonpartisan 501(c)(4) tax-exempt organization dedicated to achieving progress through action. It works to transform progressive ideas into policy through rapid-response communications, legislative action, grassroots organizing, political advocacy, and partnerships with other progressive leaders. The organizations share office space and employees.

American Progress is dedicated to promoting diversity, equity, and inclusion. Diversity is more than a commitment at American Progress—it is the foundation of what we do. American Progress recruits, employs, trains, compensates, and promotes regardless of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, veteran status, medical condition, and all the other characteristics that make us unique.

For more information on the Center for American Progress, please go to For more information on the Center for American Progress Action Fund, please go to

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