Yesterday in part one "Measuring the Impact of Your Social Media Program" of this blog series, I discussed the importance of audience reach, how people see your key messages, and how to measure social media reach. None of these measurements will be helpful unless your organization knows how to truly engage people on social networks.
Read more here.
The positions of American Progress, and our policy experts, are independent, and the findings and conclusions presented are those of American Progress alone. A full list of supporters is available here. American Progress would like to acknowledge the many generous supporters who make our work possible.