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Idea of the Day: Women of Color Played a Big Part in President Barack Obama’s Re-Election

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Coming out of the 2012 presidential election, women’s role in determining its outcome—the so-called gender gap—was a dominant narrative. Women played a large part in President Barack Obama’s re-election, with 55 percent voting for him compared to 44 percent supporting his Republican rival, former Massachusetts Gov. Mitt Romney.

A parallel narrative last November was that of the potential of the rising electorate—the demographic populations that are increasingly becoming larger segments of the voting-eligible population—influencing election outcomes. Women of color are a particularly important demographic because they stand at the center of the intersection between the rising electorate and the women’s vote.

For more on this topic, please see:

To speak with our experts on this topic, please contact:

Print: Allison Preiss (economy, education, poverty)
202.478.6331 or

Print: Tom Caiazza (foreign policy, health care, energy and environment, LGBT issues, gun-violence prevention)
202.481.7141 or

Print: Elise Shulman (Oceans)
202.796.9705 or

Print: Chelsea Kiene (women's issues, Legal Progress, Half in Ten Education Fund)
202.478.5328 or

Print: Tanya Arditi (Immigration, Progress 2050, race issues, demographics)
202.741.6258 or

Spanish-language and ethnic media: Jennifer Molina
202.796.9706 or

TV: Rachel Rosen
202.483.2675 or

Radio: Chelsea Kiene
202.478.5328 or


This is part of a regular column: Idea of the Day

For more from the same column, click here