Families and individuals who need to purchase coverage outside their job face many unfair practices in the health insurance market place and are forced to pay exorbitant prices since they cannot exert the purchasing power of a large group.
President Barack Obama’s health reform proposal will create state-based health insurance exchanges that will enable these individuals and families to join together in larger risk pools to purchase private health insurance coverage. Private insurance companies will compete for this business based on cost and quality. Consumers will be able to easily compare different insurance coverage options and get help with health insurance questions.
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