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Awareness Can Translate Into Action

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As we’ve seen over the last year, social media provides each of us with an unprecedented capacity to connect, inspire, translate and amplify around the issues that matter most. In the advocacy realm, it is an increasingly vital tool to galvanize public opinion and generate the “noise” that brings about meaningful change.

When it comes to addressing the Lord’s Resistance Army and helping the communities long brutalized by its wrath, Invisible Children has used the "Kony 2012" video to appeal to young Americans in a manner that resonates with them and makes them want to learn – and do – more.

Read more here.

This article was originally published in The New York Times.

To speak with our experts on this topic, please contact:

Print: Allison Preiss (economy, education, poverty)
202.478.6331 or

Print: Tom Caiazza (foreign policy, health care, energy and environment, LGBT issues, gun-violence prevention)
202.481.7141 or

Print: Chelsea Kiene (women's issues, Legal Progress, Half in Ten Education Fund)
202.478.5328 or

Spanish-language and ethnic media: Tanya Arditi (immigration, race and ethnicity)
202.741.6258 or

TV: Rachel Rosen
202.483.2675 or

Radio: Chelsea Kiene
202.478.5328 or