Measuring the Impact of Your Social Media Program

Alan Rosenblatt explains how to measure return on investment in social media in this Frogloop article.

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. So what should the ROI for advocacy groups’ social media programs be and how can we measure them?

The above excerpt was originally published in Frogloop. Click here to view the full article.

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