Direct Appeal Manager

  • Reports to: Senior Director, Development
  • Staff reporting to this position: None
  • Department: Development
  • Position classification: Exempt, full time


American Progress has an immediate opening for a Direct Appeal Manager to join the development team in launching an initiative to raise $1 million through email, digital appeals, and direct mail. The Direct Appeal Manager will be a team player with experience in direct appeal communications that convert lists to donors. Strong candidates will understand the strategic components of donor-centric appeals and have experience using email, postal mail, and social media to reach and engage diverse audiences. The ideal candidate will also have a track record of revenue success in nonprofit fundraising and the ability to build cross-team consensus among colleagues.

The Direct Appeal Manager will be a fast learner who is passionate about progressive values; demonstrates unrelenting attention to detail and deadlines; nimbly manages multiple tasks in a demanding and fast-paced environment; and shows genuine excitement about the opportunity to launch a new fundraising program and deliver long-term returns on investment. This is a one-year, limited-term position with the option for permanent employment to follow.


  • Manage direct appeal strategy and execution for American Progress, including through email and postal mail content and strategic implementation of premiums.
  • Develop and maintain American Progress’ direct appeal campaign calendar.
  • Work across departments and teams for audience segmentation and testing, email coding and setup, and social media implementation.
  • Analyze social media, email, and postal mail performance, and establish testing strategies to recommend and manage subsequent strategies.
  • Develop and execute acquisition efforts as needed.
  • Collaborate with the Communications team and policy and creative teams to translate policy ideas into engaging digital, email, and postal mail content.
  • Work closely with the Digital Strategy, Social Media, Email, and Communications teams, as well as the story bank campaign, to ensure that content is tailored to target audiences.
  • With the Senior Development Director, manage American Progress’ relationships with consultants and other vendors.

Requirements and qualifications:

  • Bachelor’s degree or equivalent work experience.
  • At least four years of professional experience in direct appeal management at a nonprofit, public policy, or political organization.
  • Excellent writing and proofreading skills with sound editorial and ethical judgment.
  • Experience implementing email and postal mail design and other best practices.
  • Experience tracking metrics to inform strategy.
  • Ability to create a campaign story arc while also maintaining agility to accommodate rapid-response messaging to drive revenue.
  • Creativity with a commitment to innovation and experimentation.
  • Positive team player with a passion for progressive change.

This salary range for this position is $60K to $70K.

To Apply

Please follow the link below to the online application. When completing the application, be sure to combine your cover letter and resume/CV into one Word or PDF file and upload this combined document. The system does not allow for multiple files.

This announcement will remain posted until the position is filled. No phone calls, please.
Please note that only those individuals whose qualifications match the current needs of this position will be considered applicants and will receive responses from American Progress.
Thank you for your interest in American Progress.

Additional information

American Progress operates two separate nonprofit organizations to maximize the progressive agenda: the Center for American Progress and the Center for American Progress Action Fund. This job posting refers collectively to the two organizations under the name “American Progress.” The Center for American Progress is a nonpartisan 501(c)(3) tax-exempt research and educational institute. It undertakes research, public education and a limited amount of lobbying. The Center for American Progress Action Fund is a nonpartisan 501(c)(4) tax-exempt organization dedicated to achieving progress through action. It works to transform progressive ideas into policy through rapid-response communications, legislative action, grassroots organizing, political advocacy, and partnerships with other progressive leaders. The organizations share office space and employees.

American Progress is dedicated to promoting diversity, equity, and inclusion. Diversity is more than a commitment at American Progress—it is the foundation of what we do. American Progress recruits, employs, trains, compensates, and promotes regardless of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, veteran status, medical condition, and all the other characteristics that make us unique.

For more information on the Center for American Progress, please go to For more information on the Center for American Progress Action Fund, please go to