America at its Best. That's Progressive. That's You.

CAP Launches New Awareness Campaign

November 14, 2007

The Center for American Progress, in conjunction with the Glaser Progress Foundation, recently launched a multiyear effort to increase public understanding of what it means to be a progressive given our nation's history and the challenges we face today.

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The first part of the campaign involves a pilot experiment to begin defining progressivism in the public's mind through a series of distinct advertisements that explain the progressive movement's core values and policy ideas, its historical accomplishments, and its philosophical differences with conservatives.

Research by CAP over the past few years shows that many Americans are positively predisposed toward progressivism as an ideology but that many people remain unaware of its proud past and vision for the future. Progressive reformers at the turn of the 20th century led the charge to create decent working conditions; challenge corporate abuse and special privileges for the wealthy; ensure full equality under law; pass social benefits for the poor, elderly, and unemployed; promote humanitarianism and cooperative security; and implement public interest regulations to protect our natural resources, ensure safe food and medicines, and pave the way for a more humane and efficient economy. These reforms set the stage for broad-based economic growth and increased political equality throughout the 20th century.

CAP's ad campaign is a first attempt at bringing these progressive values and accomplishments to light for modern audiences. You can view some of the ads below and above:

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Download this video (Quicktime)

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