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Rules of Social Media Engagement

Yesterday in part one "Measuring the Impact of Your Social Media Program" of this blog series, I discussed the importance of audience reach, how people see your key messages, and how to measure social media reach. None of these measurements will be helpful unless your organization knows how to truly engage people on social networks.

Read more here.

This article was originally published in Frogloop.

To speak with our experts on this topic, please contact:

Print: Katie Peters (economy, education, and health care)
202.741.6285 or kpeters@americanprogress.org

Print: Christina DiPasquale (foreign policy and security, energy)
202.481.8181 or cdipasquale@americanprogress.org

Print: Laura Pereyra (ethnic media, immigration)
202.741.6258 or lpereyra@americanprogress.org

Radio: Anne Shoup
202.481.7146 or ashoup@americanprogress.org

TV: Lindsay Hamilton
202.483.2675 or lhamilton@americanprogress.org

Web: Andrea Peterson
202.481.8119 or apeterson@americanprogress.org

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